Ursula Haene-Kannofsky is the creator of the Swiss Bloom signature style, European floral design combined with a unique contemporary edge.

Born and raised in Switzerland, where flower design is regarded as both an art as well as a skill learned at the University level, Ursula holds a Master's degree in flower design and has been in the flower business since 1982.

She has worked in Vienna, and for exclusive stores all over Switzerland. To add to her already extensive knowledge of plants, Ursula has spent many spring planting seasons working at one of the top nurseries in Zurich. Her passion for flowers takes her around the world, visiting botanical gardens, flower stores, and nurseries. Ursula arrived in the U.S. in 1992 and worked exclusively for a famous Dutch florist in Pasadena, where she designed and worked on hundreds of events.

Ursula's work has been featured in many publications including the L.A. Times, Flowers & magazine, Swiss Florist magazine, Austrian Florist magazine and in the book "Flower Design from East to West", a compilation of unique designers from around the world, published by Donau Verlag Germany.

Ursula has taught flower design in Europe as well as in the US and recently started "Swiss Bloom Class Room'', a hands-on workshop where she teaches flower design basics to small groups such as garden clubs, women's groups, and children's parties.